Category Archives: market research

How to Avoid Your Next Failed Ad Campaign

(The following guest blog post is from a friend with a real company that provides help services to companies and ad agencies, which has accomplished real stats since 1987.) ***** A Closer Look at the Wedding Crashers By Bruce Wiseman … Continue reading

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Know Before You Go or Waste Your Money

When it comes to market research and how to do it right, I work with my friend, Bruce Wiseman of On-Target Research, a company that’s been around over 25 years. The following is his latest article worth reading. Focus I … Continue reading

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Market Research Benefits

“SURVEYS WORK WHEN DONE RIGHT!” Looking at the illustration on this page, I am reminded of a time back in the 1970’s when I had the opportunity to learn a new industry and roll-out a new product to it. The … Continue reading

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The Men Who Could Not Keep Their Word

The Opportunity Dealing with the men who could not keep their word was, for me, a lesson in dealing with treachery. I am a full-time author in 2014. For a time in the 1970’s, I lived in Los Angeles, working … Continue reading

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The 5 Napkin Burger Brand

The 5 Napkin Burger Brand Looking for a Better Burger When my friend Bruce wrote to me about the 5 Napkin Burger brand, my mouth watered. He immediately captured my attention. He hadn’t been out on the streets of Manhattan … Continue reading

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