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Category Archives: blog posts
Know Before You Go or Waste Your Money
When it comes to market research and how to do it right, I work with my friend, Bruce Wiseman of On-Target Research, a company that’s been around over 25 years. The following is his latest article worth reading. Focus I … Continue reading
Posted in market research
Tagged advertising, branding, brands, David Brier, market research, positioning, researchtargetgroup, responses, surveys
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Market Research Benefits
“SURVEYS WORK WHEN DONE RIGHT!” Looking at the illustration on this page, I am reminded of a time back in the 1970’s when I had the opportunity to learn a new industry and roll-out a new product to it. The … Continue reading
Posted in market research, products
Tagged advertising, Al Reis, choices, market research, On-Target Research, products, Trout & Reis
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The Men Who Could Not Keep Their Word
The Opportunity Dealing with the men who could not keep their word was, for me, a lesson in dealing with treachery. I am a full-time author in 2014. For a time in the 1970’s, I lived in Los Angeles, working … Continue reading
Posted in blog posts, health, market research, products
Tagged authors, health foods industry, Sandy Gooch, travel packs, treachery, treason, whole foods, Yogi Berra
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The 5 Napkin Burger Brand
The 5 Napkin Burger Brand Looking for a Better Burger When my friend Bruce wrote to me about the 5 Napkin Burger brand, my mouth watered. He immediately captured my attention. He hadn’t been out on the streets of Manhattan … Continue reading
Posted in blog posts, health, market research, products, Uncategorized
Tagged 5 Napkin Burger, better burgers, branding, brands, burgers, food, lunch, Manhattan, market research, marketing, search
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