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Category Archives: blog posts
The Men Who Could Not Keep Their Word
The Opportunity Dealing with the men who could not keep their word was, for me, a lesson in dealing with treachery. I am a full-time author in 2014. For a time in the 1970’s, I lived in Los Angeles, working … Continue reading
Posted in blog posts, health, market research, products
Tagged authors, health foods industry, Sandy Gooch, travel packs, treachery, treason, whole foods, Yogi Berra
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The 5 Napkin Burger Brand
The 5 Napkin Burger Brand Looking for a Better Burger When my friend Bruce wrote to me about the 5 Napkin Burger brand, my mouth watered. He immediately captured my attention. He hadn’t been out on the streets of Manhattan … Continue reading
Posted in blog posts, health, market research, products, Uncategorized
Tagged 5 Napkin Burger, better burgers, branding, brands, burgers, food, lunch, Manhattan, market research, marketing, search
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What About Product Positioning Part One:The Key to Marketing, Advertising and Public Relations Success
The following is from a friend and author, who founded his service company more than 25 years ago. We both believe the best exchange in business is to deliver MORE THAN what customers expect! The original article will be re-blogged here in … Continue reading
Posted in blog posts, market research, Uncategorized
Tagged advertising product positioning, banks, market research, marketing, Moscow, On-Target Research, opportunity, police, positioning, PR, public relations, Russia, Russian banks, Soviet Union, surveys, target groups, Western countries
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BY RONALD JOSEPH KULE
BY RONALD JOSEPH KULE My interest in creative writing blossomed at age six. The love affair is stronger than ever at 67. Throughout my journey this lifetime, I’ve had both wonderful and heartbreaking experiences — all intimately valuable to me. … Continue reading
A Baby Boomer Laments: Managing Money is Like Flood Control
Where do we go from here? In my last blog I poured out my heart and soul about the role I played in creating my “retirement” years into such a condition that I have got to keep working just to … Continue reading
Posted in blog posts, Uncategorized
Tagged Baby Boomer, baby boomers, compound interest, exchange, flood control, floods, food, funds, human behavior, illogical, logoc, managing money, money, nest eggs, poverty, poverty sucks, products, retirement, rivers, savings, services, shelter, valuable products, value, work
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